Our Fruit Salesmen
Exec-U-Fruit’s dedicated salesmen are the link between our premium fresh produce and our valued customers across Johannesburg and South Africa. With deep knowledge of the fruit and vegetable market, our sales team provides expert support, real-time pricing, and reliable service to ensure every order is fulfilled with care and efficiency. Their commitment to building strong customer relationships is key to our success in wholesale produce distribution.
Miguel, Trevor, Carlos.snr, Carlos.Jnr,
The Berry Section
This section of Exec-U-Fruit is dedicated to supplying a full range of fresh, high-quality berries — with strawberries as our flagship product. From blueberries and raspberries to mixed berry selections, we offer consistent supply and excellent quality to meet the demands of retailers and bulk buyers. In addition to our berry offering, we also provide freshly sourced avocados and premium fruit juice products, making this division a one-stop solution for health-focused, high-demand produce. Whether you're buying for retail or wholesale, our team ensures freshness, volume, and reliability every day.
Keegan, Gavin, Devin
The Pineapple Section
Exec-U-Fruit proudly holds a 98% market share in pineapple distribution at the Johannesburg Fresh Produce Market, making us the city’s go-to source for fresh, top-quality pineapples. Our dominance in the pineapple sector reflects years of strong grower relationships, consistent volume, and trusted service. From bulk buyers to local retailers, customers rely on our supply for sweet, ripe pineapples delivered with precision and care. When it comes to pineapples in Johannesburg, Exec-U-Fruit sets the standard.
Darshil, Eddie, Martin, Nilay
The Melon Section
At Exec-U-Fruit, our melon division specializes in the supply of fresh, high-quality melons — with watermelon as our leading product. Exec-U-Fruit's melon section is known for sourcing large volumes of sweet melon, Musk melon and juicy watermelons to the Johannesburg Fresh Produce Market, our team ensures consistent quality and availability year-round. Whether you're purchasing for retail shelves or bulk wholesale, our melon specialists deliver freshness, size, and taste that meet the highest standards. When it comes to watermelons in Johannesburg, Exec-U-Fruit is the name to trust.
Jerel, Nicholas, Vindhya
The Stone Fruit and apple Section
Exec-U-Fruit’s stone fruit division offers a wide selection of high-quality seasonal produce, with apples as our flagship product. Sourced from trusted South African growers, our apples are known for their freshness, firmness, and superior shelf life — making them a top choice for both retailers and bulk buyers at the Johannesburg Fresh Produce Market. From Granny Smith to Golden Delicious and other popular varieties, our team ensures reliable volume, competitive pricing, and excellent presentation. For premium apples and dependable stone fruit supply, Exec-U-Fruit delivers every time.
Amos, Thomas.jnr, Thomas.snr
The Banana Section
Exec-U-Fruit’s banana division is a key player at the Johannesburg Fresh Produce Market, delivering consistently ripe, well-graded bananas to retailers, wholesalers, and commercial buyers across South Africa. Known for our quality, volume, and attention to ripening stages, we supply both green and ready-to-eat bananas to suit various buyer needs. With trusted grower relationships and streamlined handling processes, Exec-U-Fruit ensures your banana supply is always fresh, on time, and market-ready — making us a preferred supplier in City Deep and beyond.
Minakshi, Dian, Rasta, Frank
The Citrus/Grape/Watermelon Section
At Exec-U-Fruit, we specialise in the wholesale distribution of fresh citrus, grapes, and watermelons — three of our most in-demand product categories. From juicy oranges and sweet naartjies to firm seedless grapes and premium-grade watermelons, we ensure that each delivery meets the highest standards of quality and freshness. Sourced from trusted farms and handled with care at the Johannesburg Fresh Produce Market, our produce is ideal for retail shelves, export buyers, and bulk distribution. When it comes to reliable, high-volume citrus, grape, and watermelon supply in South Africa, Exec-U-Fruit leads the way.
Benneth
Mixed Fruit and Apples Section
Exec-U-Fruit offers a premium selection of grapes, plums, and other seasonal stone fruit, sourced directly from leading South African farms. Known for their freshness, firmness, and shelf appeal, our fruit is carefully selected and distributed daily through the Johannesburg Fresh Produce Market. From crisp seedless grapes to juicy plums and a variety of stone fruit favourites, we supply consistent volume and top-grade quality to retailers, wholesalers, and export clients. With Exec-U-Fruit, you get dependable access to high-demand fruits that deliver on taste and presentation.
Ernest, Lifa
The Citrus Section
Exec-U-Fruit is a leading supplier of fresh oranges and citrus varieties at the Johannesburg Fresh Produce Market. We offer a wide range of top-quality citrus products, including sweet navels, juicy valencias, easy-peeling naartjies, and lemons — all sourced from trusted South African growers. Known for vibrant color, excellent juice content, and extended shelf life, our citrus range is a favorite among retailers, wholesalers, and bulk buyers. With daily distribution and expert handling, Exec-U-Fruit ensures your citrus supply is fresh, reliable, and ready for the market.
