Welcome Farmers
At Exec-U-Fruit, we recognize and celebrate the essential role of South Africa’s farmers. You are the foundation of our fresh produce supply chain, and this page is dedicated to guiding and supporting you as a supplier to the Johannesburg Fresh Produce Market.
Whether you're a small-scale grower or a commercial farming operation, this hub is your go-to resource for everything you need to know about delivering your fresh fruits and vegetables efficiently, professionally, and profitably.
Here you’ll find detailed information on:
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How to supply produce to the JHB Fresh Produce Market
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Packaging and grading standards
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Selling procedures and payment terms
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Partnering with Exec-U-Fruit as a preferred supplier
With Exec-U-Fruit, you gain access to a trusted distribution network that connects your farm directly to retailers, restaurants, and homes across South Africa. Let’s grow together — from farm to market, the right way.
Why Choose Exec-U-Fruit
Choosing Exec-U-Fruit means gaining a reliable, transparent, and experienced partner in the competitive world of fresh produce. We work directly with the Johannesburg Fresh Produce Market, giving your fruits and vegetables a trusted route to high-demand buyers including retailers, hospitality groups, and households across South Africa. As a supplier, you’ll benefit from fair pricing, fast turnaround times, clear communication, and access to real-time market trends. We understand what it takes to move fresh produce efficiently — and we’re committed to helping our farmers grow their profits while maintaining the highest standards of quality and freshness.